Finance Executive | Treasury, Debt Structuring and AI

Vinicius Bacellar Martinez

Large-scale corporate treasury, and the practice of building solutions with AI.

50+ structured financing deals
US$ 1.3 bn in debt negotiated
4 countries in global treasury
BRL 25 mn+ in revenue, no outside capital
2x revenue in 6 months with AI

Career

From financial markets to treasury and operations.

See full career

I started in financial markets: internships at JP Morgan and Standard Bank, then proprietary trading and ALM (asset and liability management) at Banco Fibra, a mid-sized Brazilian bank.

At Telefônica and Citrosuco, the world's largest orange juice exporter and a joint venture of Votorantim and Fischer, I moved into corporate treasury. At Citrosuco, I negotiated US$ 1.3 bn across more than 50 debt deals and managed FX, interest rate and commodity hedging in 4 countries.

At Nubank, I built the treasury during its hypergrowth phase and helped obtain its financial institution license from the Central Bank of Brazil. At Even, a homebuilder listed on B3 (Brazil's stock exchange), I led finance for the São Paulo business unit, with a team of 50+ people and about 400 special purpose entities, one per real estate project.

Then I founded Super Depo, a household goods e-commerce built without outside capital. It passed BRL 25 million in revenue and 250,000 orders with a team of 4. With Sales Booster, I doubled the company's revenue in 6 months by automating pricing, promotions and processes with AI through APIs.

AI applied to finance

Sales Booster.

A system built inside the business I ran.

Applied AI · Sales Booster

The challenge

More than 1,000 products, competitors changing prices all the time and thin margins. Cutting prices to sell more eroded profit. Holding prices stalled sales.

What I did

I used AI to build Sales Booster, a pricing and promotions system connected to the ERP and to the online marketplaces through APIs.

Result

Revenue doubled in 6 months with margins intact. The system is now licensed as SaaS.

Let's talk.

Corporate finance, treasury and applied AI. If these topics interest you, write to me.

Get in touch