Career.

Financial markets, large-scale corporate treasury and a business of my own, built without outside capital.

Vinicius Bacellar Martinez seated, in a navy suit and light blue shirt, smiling

Vinicius Bacellar Martinez

Finance Executive

Education

  • MBA in Finance Insper, a São Paulo business school, 2014
  • Bachelor's in Business Administration FEA-USP, the University of São Paulo's School of Economics, Business and Accounting, 2009
  • Exchange program Stockholm University, 2008

Languages

  • Portuguese · native
  • English · fluent
  • Spanish · intermediate

Talks and media

About

I am a finance executive and have worked in corporate treasury, financial markets and business management since 2008. My roles include Citrosuco, the world's largest orange juice exporter; Nubank; Even, a homebuilder listed on B3; and Telefônica.

I structured and negotiated US$ 1.3 bn in debt. I managed FX, interest rate and commodity hedging in 4 countries.

In 2021 I founded Super Depo, an e-commerce business that grew without outside capital. There I used AI to build Sales Booster, a pricing system that doubled revenue and is now sold as SaaS.

2008 Career start
US$ 1.3 bn In debt negotiated
50+ People led

Experience

  1. Co-founder and CEO

    Super Depo · Mar 2021 – Oct 2026

    Bootstrapped e-commerce of household goods, selling across Brazil through online marketplaces and its own website.

    • More than BRL 25 million in revenue and 250,000 orders, with no outside capital and a team of 4.
    • Used AI to build Sales Booster, a pricing and promotions system connected to the ERP and the marketplaces through APIs. Revenue doubled in 6 months with margins intact. The system is now licensed as SaaS.

  2. Senior Finance Manager

    Even Construtora e Incorporadora (EVEN3) · Jan 2019 – Mar 2021

    Homebuilder listed on B3, Brazil's stock exchange.

    • Led finance for the São Paulo business unit: a team of 50+ people and about 400 special purpose entities (SPEs), one per real estate project.
    • Renegotiated project financing terms with banks, raising project IRR by 15 percentage points.
    • Responsible for treasury, debt structuring, accounts payable and receivable, tax and facilities.

  3. Treasurer

    Nubank · Feb 2018 – Sep 2018

    • Built the treasury during the hypergrowth phase: FX and interest rate hedging programs, ALM, and policies for cash, investments and approval limits.
    • Worked on the process to obtain the financial institution license from the Central Bank of Brazil.

  4. Finance Manager, Corporate Treasury

    Citrosuco · Nov 2012 – Feb 2018

    The world's largest orange juice exporter, a joint venture of Votorantim and Fischer, with US$ 1.5 bn in revenue.

    • Managed global treasury across 4 countries, with a team of 4 in Brazil and abroad.
    • Negotiated US$ 1.3 bn across more than 50 debt deals (forfaiting, revolving credit facilities and the Brazilian capital markets), with a portfolio of about US$ 600 mn.
    • Managed global cash of about US$ 200 mn and the FX, interest rate and commodity hedging program (US$ 100–150 mn).
    • Panelist at EuroFinance Brazil 2017, on the international expansion of Brazilian companies from a treasury perspective.

  5. Financial Consultant

    Telefônica Brasil (VIVT3) · Apr 2011 – Oct 2012

  6. Proprietary Trader and ALM Analyst

    Banco Fibra · Oct 2008 – Mar 2011

    Mid-sized Brazilian bank.

  7. Fixed Income Intern

    Standard Bank · May 2008 – Oct 2008

  8. Intern, Back Office, Economic Research and Proprietary Trading

    JP Morgan · Mar 2006 – Jul 2007

Skills

  • Treasury
  • Debt structuring
  • Capital markets
  • Hedging (FX, interest rates and commodities)
  • ALM
  • Cash and liquidity
  • Banking relationships
  • P&L management
  • AI-driven finance automation

Let's talk.

To exchange ideas on corporate finance, treasury or AI applied to finance, write to me.

Get in touch